Par28 Hits the Bullseye

Located in the iconic Coca-Cola plant on Route 28 in Salem, NH, Par28 is set to be the area’s newest hotspot that comfortably blends a lively bar and open-concept kitchen with high-end golf simulation and challenging axe throwing bays.

Owned by the same operators as Haverhill’s successful STACKS, this newest venture required clever and expert design direction.

Par28 moved into the former home of Drive Custom Fit within The Scott Companies’ Old Cola Plaza. The walls were removed to provide the open space needed for the intricate layout. Golf and axe bays have particular dimension requirements, especially with height, so a major portion of the design process focused on fit and layout.

Much attention was given to the bar design to serve the most amount of patrons. Even more, Par28’s signature coal-fired pizza oven needed to be featured and viewable from multiple angles. Their distinctive shark tank required a showcasing area, and the six 75-inch TVs necessitated proper placement above the bar. Adding in the axe and golf areas, programming demanded extra consideration for power sources, exterior exhaust, and plumbing, and patron flow - all while making sure spaces were safe for patrons. The challenge to accommodate areas for large group gaming and smaller intimate social spaces was achieved.

Unlike the many cookie-cutter axe throwing facilities that play heavily on a lumberjack-type feel, Par28 stands out with its modern and industrial style that seamlessly blends sport and social.

Not only is Par28 sharpening up Salem’s recreation offerings and nightlife, but the establishment has already gained the attention of NESN’s Wicked Bites tv program.

The 18th hole of Par28’s legacy is yet to be played; stay tuned for upcoming enhancements at Par28.