Identity Lounge
Location
Salem, NH
Size
1,064 SF
RWH will design and execute all interior architectural, design, and fit-out work for Identity Lounge located at 355 South Broadway in Salem, NH.
Identity Lounge is envisioned as an upscale cocktail lounge that also functions as a versatile event venue. The space will include a compact stage designed to accommodate DJs or solo performers, enhancing its entertainment value. A dedicated back-of-house area will be allocated specifically for hookah preparation, ensuring efficient operations and a seamless guest experience. While the original concept included a centrally located circular bar, the Client recommends exploring alternative placements — such as positioning the bar along a wall or designing it in a unique, nontraditional shape — to preserve open floor space and allow for greater flexibility during events. The overall ambiance will be elevated and modern, with carefully designed lighting, acoustics, and finishes that adapt seamlessly to both nightlife settings and private gatherings.
RWH will provide design concepts and structural recommendations for exterior improvements that elevate the project’s visual impact and functionality.
The current arches over the windows will be removed; the smaller windows will be replaced with larger windows; and the exterior will be black and white. The Client is asking for RWH to bring the “wow” factor.
RWH Architect with work with ADEP Group, Inc. for construction services.